Twitter has decided to impose a $8 per month tariff on its Twitter Blue service.
Through this subscription system, users of the microblogging-based social networking service will receive several premium features from Twitter, one of which is blue tick.
Previously, the blue tick was only pinned to accounts that met certain criteria set by the company. Examples include official government accounts, civil servant accounts, politician accounts, and celebrity accounts.
According to a report by mobile application market researcher Sensor Tower cited by Mashable on 17 November 2022, Twitter’s revenue on Twitter Blue from 9 to 10 November was approximately $488,000 (approximately Rs 7.6 billion). . .
Dividing the price of the service by $8, Twitter Blue has amassed approximately 61,000 new subscribers over that period.
At the time, it was noted that the Twitter Blue subscription system was open to people using Apple iOS devices in the US, Canada, Australia and the UK.
However, there are a few notes on the account. A portion of the revenue during this period also included subscription renewals for users who had previously used the Twitter Blue service, priced between $3 and $5.
Elon Musk has announced that he will be resuming subscriptions on November 29, 2022.
First released for iOS in early November, the new Twitter Blue caused mayhem after fake accounts with verified banners appeared on the platform.
The one that went viral was on Wednesday (November 16, 2022) The Verge, a fake Nintendo account that was cited, posting a picture of the character Mario holding up his middle finger.
Account “Valve ” with handle @valvedotfware “Next Competitive Platform ” “Richocet: Neon Prime ” and tweeted a fake announcement.
There was also a blue account with the name “Rockstar Games” referring to RockstarGamse, who, citing Gamerant, claims to be officially unveiling Grand Theft Auto 6 next week.
Another account is that of pharmaceutical company Eli Lilly, who tweeted claiming that insulin is available for free.
This disruption has caused many companies to stop advertising on Twitter. Call between General Motors, General Mills, Audi and Volkswagen.
Omnicom Media Group, the world’s largest advertising agency, has also decided to temporarily leave Twitter.
Elon Musk, who paused his Twitter Blue subscription due to these issues, announced that the service is being restarted.
“Relaunch Blue Verified by November 29th to see if it goes strong,” Elon said via his Twitter account.
Elon added in one of his comments that the change to “verified name” with the Blue relaunch means that users will lose the checkmark until Twitter verifies the name.
In another tweet, the Tesla CEO said, “All old unpaid blue ticks will be removed in a few months.”
Twitter did not elaborate further on the matter. The Verge reported that the company also no longer has a communications department after massive staff cuts.