Revenue From Educational Applications In Europe Reached IDR 34 Trillion As Of September 2022

Sensor Tower, a mobile app market research firm, has released a report on the state of education apps in Europe.

According to the report, apps for education showed growth in the third quarter of 2022 (Q3 2022), but the number of installs slowed slightly in the first half of the year.

“Downloads of the top education apps increased by more than 4% year-over-year, and monthly consumer spend significantly outpaced the previous year, including the April 2020 record,” Sensor Tower, Wednesday (November 16, 2022).

In the first nine months of 2022, revenue from education apps in Europe exceeded USD 220 million or approximately IDR 3.4 trillion. This is a 14% year-over-year increase compared to January-September 2021.

Duolingo, a language learning app, is the top-grossing app, accounting for nearly a third of spending on top education apps in the region.

Beyond that, Sensor Tower indicates that educational apps are still trending positively among Europeans.

According to Sensor Tower, European users spent an average of over $550 per minute on in-app purchases and subscriptions to top apps in this category during the first three quarters of 2022.

In the SensorTower report, Duolingo leads in terms of time spent due to its unique motivational approach.

Q2 2022 (Q2 2022) Duolingo recorded the longest session duration among a set of top language learning apps including Busuu, Babbel, and Rosetta Stone.

Some of Duolingo’s time-to-use advantage can be attributed to its gamification strategy.

The app keeps mobile users engaged with a variety of features, including daily reminders, the ability to earn Xperience Points (XP) for completing lessons, and the use of gems as an in-app currency.

It should also be noted that Google Classroom could grow further in major European countries such as France, Turkey and Germany. Google-developed apps accounted for a small share of the mobile school communications market in Q1 2022.

Users of certain Google apps on Android are more likely to use Google Classroom for 30 days than consumers who do not use the app.

Apps like Google Meet and Google Drive saw a 23.5% and 4.2% increase in opportunity, respectively.

France, Turkey and Germany are among the top 10 European markets for Google Meet downloads and among the top 5 markets for Google Drive installations in Q1 2022.

Given this potential usage growth and Google’s track record in these countries, Google Classroom has a significant opportunity to increase its market share in these markets.

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