The iQOO smartphone has officially announced its entry into the Indonesian market. The Vivo sub-brand promises performance-based devices that meet the gaming needs of domestic consumers.
According to Aaron Mao, CEO of iQOO Indonesia, his party sees huge demand for high-performance premium smartphones. So iQOO is here to meet these needs.
Aaron said in an official statement received on Saturday (November 19, 2022).
The iQOO 11 5G, which debuts in the Indonesian market, is the first product to be launched in Indonesia. A release date has not been revealed, but the smartphone is expected to launch in December 2022.
Not much is known about the specifications as this product has not been offered before. However, one of the key specifications revealed is that this HP iQOO will use Qualcomm’s latest chipset, the Snapdragon 8 Gen 2.
In the Indonesian market, the company plans to focus on selling products through online platforms. This is because iQOO has seen a shift in consumer behavior towards online shopping platforms.
According to GlobalData’s forecast, Indonesia’s e-commerce market will grow by 23.8% in 2022. This growth is also supported by the widespread penetration of internet and smartphones in Indonesia.
Therefore, in the near future, HP iQOO will introduce several Indonesian e-commerce platforms.
“We hope Indonesia will become one of the key markets for our business growth in the near future,” Aaron said at the end of the statement.
The presence of iQOO for the Indonesian market has already been heard since last month. At the time, Vivo’s premium smartphone sub-brand iQOO (read: aiku) or I Quess On and On announced the launch of several social media accounts for Indonesian consumers.
In a press release quoted on Tuesday (October 18, 2022), these social media accounts will be a way to connect with consumers, open a forum for discussion and explore all the technological innovations iQOO has introduced.
“To serve consumers’ appetite and passion for gadgets, technology and gaming, iQOO is now here!”, the company said in a statement received from Tekno .
iQOO is here to embody your passion for high mobility technology. iQOO introduces new technological innovations to satisfy the Indonesian market.
In a written statement, iQOO also confirmed that the product it will be bringing to Indonesia is its line of smartphones.
And they said, “Challenge iQOO! #iQOOIndonesia and its line of high-performance smartphones will fuel your passion for the latest technology.”
iQOO itself has opened five social media accounts for Indonesian consumers: TikTok iqoo_id, Instagram iqoo_id, Facebook IQOO Indonesia, Twitteriqoo_id and YouTube iQOO Indonesia.
In a press release written on Friday (October 21, 2022), iQOO teases some leaks about what HP is planning to launch in Indonesia, claiming HP will be bringing a “monster” smartphone.
Looking at China and India, iQOO claims to dominate the gaming smartphone market with flagship series like the iQOO 10 and 10 Pro and mid-range products like the iQOO Neo series and iQOO Z series.
They said, “A rough review of the needs of the Indonesian market, what kind of monsters will come out to meet the needs of the Indonesian people for smartphones with the latest technology and outstanding performance.”
The company acknowledges many rumors on social media saying it will bring a mid-range line to Indonesia, given that consumers’ purchasing power makes smartphones in this category more accessible.
They also commented on social media that some netizens hoped the Neo series would be screened in Indonesia.
In the statement, iQOO also mentioned a collaboration with BMW, but did not mention other lines or HP launch schedules and announcements.
iQOO is rooted in providing technology that delivers outstanding performance. The company said its products will support two key components: superior performance and the ultimate esports experience.
Officially launched first in China in 2019 and India in 2020, iQOO has launched a range of smartphones that perform exceptionally well in both markets. iQOO itself has launched several smartphone models on the market.
There are a series of numbers known as iQOO 10, 9, 8, 7, 3, and there are also other models such as the Neo series and the Z series. These devices are armed with chipsets, charging, games, designs. High-performance and high-capacity camera.